New start-ups and established players are turning digital to sell art online. And the new development could be worth billions, reports Georgina Adam. In an appointment that astonished the art market, it has emerged that, Princess Eugenie, granddaughter of Britain’s Queen Elizabeth II, will work at an online auction house. Her arrival at Paddle8, which sells art over the internet, is the latest in a series of ambitious moves for the firm, which has recently landed $6m in funding from a series of investors, including big-name art world players Damien Hirst and Jay Jopling, owner of the leading gallery, White Cube.